It’s all about jewelry: The lastest mantra of International Celebrities

“I have the stardom glow”-Jennifer Lopez. If you have the glow so like they say radiate it. Celebrities have always been brand statements in their own true self. The world of glamour has taken famous personalities to both the nadir and zenith of success. It’s all a gamble and when the star is shinning that’s when the maximum light should be enjoyed. Over the years the corporate world has used eminent figures for their brand endorsments to utmost effect. But realizing that they are themselves brands in the true sense these international superstars have started launching a line of luxury products like perfumes, clothing and now jewelry in their names. Couple of such international names have recently joined in this brandwagon of having a jewelry line. One of them is the star singer Celine Dion and the other is reality TV showstopper Brody Jenner. Celion Dion’s HV LOVE, has been created along with a Chinese media personality Yang Lan. This collection of fine jewelry has in its armour some precious diamond engagement rings, personal jewelry and women’s accessories. The Hill star Brody Jenner’s line called ARCHANGEL will be up for grabs by the end of this year. The line will include the regular jewelry itenaries and some specially designed wallets and lighters. This kind of entry into the fashion world is not new at all amongst international stars. We have celebrities like Paris Hillton, Lionel Richie etc who have also made a mark in the fad mad world with their line of jewelry. This trend will surely spread its effect in other stardom effected parts of the world and wont take time to enter the Indian subcontinent as well. With stars like Amitabh Bachchan and Shahrukh Khan already having their line of perfumes it may not be too long when you may be porposing your lady love with Aishwarya Rai’s line of jewelry. Mind you its very much possible the way Celebrity Brands are building.